We want you to make money. Anyone who puts the time and energy into developing an investment strategy has that same goal and we are no different.

But the way we make you money isn’t as simple as the above statement makes it seem. In our experience, investors’ (understandably) emotional, reactionary buying and selling in a turbulent stock market costs them far more than the market volatility itself. If these people had remained calm and left their falling investments untapped, they would have seen their assets reach new heights after the storm had passed. Unlike most other investment groups, we don’t seek the “best” stocks or provide the “best” time to enter the market. Instead, our strategy serves to limit moments when market volatility would either scare or force you to enter and exit the market at inopportune times. ETFs let you exit quickly and at your discretion, the Fifteen Percent Rule gets you out early enough that you don’t sell at a trough (possibly the most costly investment mistake) but late enough that you would maintain your investments (limiting sizable transaction costs) through a minor five (or even ten) percent dip, and our market re-entry strategy sets a specific re-entry moment that will get you back in for the next market growth. We don’t and won’t use complicated financial analysis written up in layman-incomprehensible jargon. Instead, we will simply ride America’s trusty bull and get off when it starts to buck a bit too much for comfort.